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Whitworth said it was one of the industry’s most successful new products of 2018, boosting sales and margins and bringing in more female drinkers. The company hopes some Bud Light Orange drinkers will become regular Bud Light fans. Bud Light has partnerships with 28 of the 32 NFL teams, including this season’s finalists, the Los Angeles Rams and the Boston-based New England Patriots. But its marketing efforts with them have been modest to date, including special cans showing each team’s logo.
Earlier this season, Bud Light focused on Cleveland, whose team, the Browns, was experiencing one of the longest losing streaks in the sport, When the Browns finally won, the brewer set up “victory fridges” in bars across the city, Bud Light’s share of core beer sales there grew as a result, Whitworth said, Citing another localized effort, Whitworth pointed to Philadelphia, the nation’s sixth largest city, Bud Light offered free beer to fans of the Eagles when they won personalised photo cufflinks their first Super Bowl in 2018, This season the company unveiled a statue to commemorate the “Philly Special,” a trick play in which the quarterback turned receiver for a touchdown in the championship game..
Whitworth said the approach led to Bud Light sales growth of 9 percent in Philadelphia in the first half of 2018. “They had an army of people handing out beer at the parade,” said Pete Ciarrocchi, chief of Chickie and Pete’s, a popular chain of sports bars in the Philadelphia area. The brewer’s U.S. arm is hoping the sales boost will help build long-term loyalty. In one potentially positive sign, Philadelphian Peter Rosa, who normally chooses regional craft brands such as Dogfish Head and Troeg, said he turned to Bud Light this season when watching his beloved Eagles.
SYDNEY (Reuters) - A former Australian lawmaker retired from the board of the local arm of China’s Huawei Technologies Co Ltd on Friday, potentially weakening the firm’s efforts to withstand government moves to restrict its market access on security grounds, John Brumby, a former premier of the state of Victoria, will leave the world’s biggest maker or telecommunications equipment on March 1 after eight years as a director of it’s Australian subsidiary, Brumby’s exit reduces Huawei’s influence in Canberra at a time when Western nations increase scrutiny of Chinese telcoms equipment makers over concern that China’s government could use their products for espionage, Huawei says personalised photo cufflinks the concern is unfounded..
Brumby was a key figure in Huawei’s unsuccessful efforts to prevent Australia’s conservative government banning the company from participating in the country’s fifth-generation (5G) communications network last year. “The timing of my retirement from the board is completely unrelated to any recent commentary regarding China and Huawei,” Brumby said in an emailed statement. “I remain a strong supporter of closer ties between Australia and China, particularly in the fields of investment, trade, education and R&D.”.
Huawei has been under siege since the arrest of its chief financial officer in Canada in December at the behest of personalised photo cufflinks the United States, The U.S, Justice Department has accused Huawei of bank fraud and conspiring to steal trade secrets, Huawei denies wrongdoing, Though barred from Australia’s 5G network, Huawei has maintained its presence in the region and has secured a series of contracts in the face of Australian objection, “Brumby, as a former premier, carries weight as a lobbyist, Losing someone of the stature will hurt Huawei’s efforts to prosecute its case and to be allowed to expand in the region,” said Haydon Manning, professor of politics at Flinders University in South Australia..
PARIS/SAN FRANCISCO (Reuters) - France’s competition regulator on Thursday ordered Alphabet Inc’s Google to review its policies and procedures for blocking certain ads, saying that its actions against French firm Amadeus may have been anti-competitive. Google said it was reviewing the regulator’s order, made in a preliminary injunction. The dominant search engine in France and most other countries, Google has faced growing regulatory scrutiny about the content it promotes in search results and ads.
The regulator issued the order as a preliminary injunction while it reviews whether Google engaged in anticompetitive behavior, Amadeus, which runs a directory service in France, had complained to regulators about suffering a sales decline last year after Google blocked it from running search ads, Google said in a statement that “Amadeus is a paid phone directory service which charges consumers for services that are available elsewhere for free, or for a nominal charge.” Google’s policies prohibit ads personalised photo cufflinks for services that can be obtained for free or at a lower price from the government or another public source..